IT STARTS WITH A SIMPLE IDEA...
THE FOUNDER
Ataya was founded by Australian swimwear designer, Natalie Hawkins.
With decades of experience in fashion and swimwear design, Natalie brings a refined understanding of construction, proportion, and fit to every collection. Her work is shaped by both technical expertise and lived experience — designing with particular insight into petite proportions, while considering the broader spectrum of women who value precision and adjustability.
The brand was sparked by a familiar frustration: hearing, time and again, that many women — particularly within the Asian market — struggle to find swimwear that truly fits.
Ataya was created as the answer.
A family-built brand at its core, Ataya is driven by craftsmanship, intention, and a clear design vision — one that values subtlety, confidence, and considered detail above all else.
about ataya
Ataya creates swimwear for women who understand that fit is personal.
Designed for modern, proportion-conscious silhouettes — with a considered focus on petite frames, Ataya pieces are defined by balance, movement, and refined adjustability.
Each style is engineered to sit beautifully on the body — through the bust, back, leg line, and torso — allowing the wearer to fine-tune her fit without sacrificing elegance.
Ataya is swimwear designed to move with you, not mould you.
Effortless, considered, and quietly confident, the brand blends timeless silhouettes with contemporary precision — for life poolside, seaside, and beyond.
our philosophy
Adjust-to-you design.
Ataya is built on the belief that proportion matters more than size alone.
Petite frames are not uniform — and neither are women beyond them. A woman may be fine through the rib cage and shoulders, yet fuller or more minimal through the bust. She may require balance through the leg line or length through the torso. These nuances shape how swimwear fits — and they are central to every Ataya design.
Strap lengths, bust and back adjustability, and select one-piece styles offered in multiple torso lengths allow each piece to be personalised to the body wearing it.
Ataya does not ask women to conform to a standard.
It offers swimwear that adapts — beautifully.
