IT STARTS WITH A SIMPLE IDEA...
Ataya was created from a belief that beautiful swimwear should feel as incredible to wear as it looks.
After decades designing swimwear for leading global brands, Natalie Hawkins saw firsthand how often swimwear was designed primarily for appearance — without enough consideration for real fit, comfort, support, and wearability.
Ataya approaches swimwear differently.
Each piece is designed with thoughtful construction, refined adjustability, and premium fabrication to create silhouettes that flatter naturally while remaining comfortable, supportive, and timeless.
The focus is not fast fashion or disposable trends, but beautifully wearable swimwear designed to move effortlessly through seasons and destinations alike.
Created for long afternoons by the water, coastal escapes, and understated summer dressing, Ataya pieces are designed to feel effortless, refined, and beautifully wearable wherever they are taken.
the designer
Designed by Natalie Hawkins, Ataya draws on decades of swimwear design experience across some of the industry’s most recognised brands.
Known for her deep understanding of fit, fabrication, and silhouette, Natalie’s approach combines technical swimwear construction with refined, fashion-led design — creating pieces that feel both elevated and beautifully wearable.
our philosophy
Adjust-to-you design.
Ataya is built on the belief that proportion matters more than size alone.
Petite frames are not uniform — and neither are women beyond them. A woman may be fine through the rib cage and shoulders, yet fuller or more minimal through the bust. She may require balance through the leg line or length through the torso. These nuances shape how swimwear fits — and they are central to every Ataya design.
Strap lengths, bust and back adjustability, and select one-piece styles offered in multiple torso lengths allow each piece to be personalised to the body wearing it.
Ataya does not ask women to conform to a standard.
It offers swimwear that adapts — beautifully.
